Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and tourism contexts

and tourism contexts

Overview: From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools

Overview: Service quality is at the forefront of how the leisure

and pricing

Essentials of Services Marketing, 4e (eBook) Course-BMIS373 and tourism contextsOverview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader