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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 ISBN: 9781292446196
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 ISBN: 9781292446196
$28.00
Description
ISBN: 9781292446196
Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy process
Chapters guide you through researching your market
MECH330MECH330
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 ISBN: 9781292446196Overview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120
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