E.l.f. Power Grip Primer + 4% Niacinamide Self Tan Our founder was inspired to

Our founder was inspired to combine the power of real cocoa powder and makeup while having a chocolate facial and learning the benefits of cocoa at a Hawaiian spa

All eye wrinkles are smoothed

What it does: leaves your skin feeling soft

daily indulgence)

E.l.f. Power Grip Primer + 4% Niacinamide Self Tan Our founder was inspired toWhat is it: A sticky gel based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long lasting wear Infused with 4% niacinamide to help even out skin tone and brighten Gives skin a dewy, glowing finish Translucent finish primer works on all skin tones 100% vegan and cruelty free Key Ingredients: Niacinamide (4%): Evens out