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The Personal Branding Playbook Sociology offering readers a comprehensive selectionYOU DONT NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal brand with your friendsyou even have a personal brand with the barista who served you your coffee this morning. Everyone has a personal brand because, simply put, your personal brand is your reputation. But what your personal brand looks like is up to