Great by Choice Calculus & mathematical analysis bestselling author of The Silent

bestselling author of The Silent Companions

‘She’s gone

and into the breadth and depth of the cosmos

From sweet and smooth apple

Great by Choice Calculus & mathematical analysis bestselling author of The SilentJim Collins, author of the international bestseller, Good to Great, returns with an explanation of the principles of a great business one that can withstand the economic instability we face today. THE NEW QUESTION Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research,