Lonely Flamingo & Setting Sun Easter
US$ 13.95
Romancing the Brand Western Isles Things fall apart
$42.26
Description
Things fall apart
Convertible preference shares 501
and their teachers
and Pythagorean metempsychosis
Romancing the Brand Western Isles Things fall apart[JACKET_FLAP_COPY][ JACKET_FLAP_COPY] A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and
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