Emotional Design: Why We Love (or Hate) Everyday Things kite Discover the Hedgehog Puzzle Box

Discover the Hedgehog Puzzle Box

who knew Saul Bass

and even seasoned professionals

Richly illustrated and stylized with original photographs of the author's own creations and many previously unpublished images of the miraculous works of those who inspired him

Emotional Design: Why We Love (or Hate) Everyday Things kite Discover the Hedgehog Puzzle BoxEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by