LOreal Paris (France/Belgium) Preference Ultra Platinum Essence & Solution and leaves your complexion brighter

and leaves your complexion brighter than ever

we suggest using your ice cube each morning for an instant wake me up for improving tired skin

Delivers salon-quality results at home

smoothing rough texture

LOreal Paris (France/Belgium) Preference Ultra Platinum Essence & Solution and leaves your complexion brighterAbsolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass Defy Conditioner. Also with our exclusive High Shine Elixir. With a luxurious fragrance to help enhance your lightening experience.